General Conference

Plenary
Function Room 4

9:00 AM	Registration
10:00	Welcome Address Sonny Halili Managing Director SAS Philippines
10:10	SAS for Performance Management - Time to STEP Up! Roger Shears, CA Director, Performance Management Global Practice SAS
10:40	Measuring and Managing Customer Profitability and Future Value Gary Cokins Global Product Marketing Manager, Performance Management SAS
11:20	The Triple Bottom Line – Innovations in Measuring Sustainability David Valdes President World Wildlife Fund
12:00 NN	Luncheon

* Subject to revision, updates and final confirmation without prior notice. Seat availability will be subject to maximum room capacity.

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Track Sessions

INFORMATION MANAGEMENT
Function Room 4

1:30 - 2:00 PM	How Effective Information Management Can Help Organizations Be More Efficient Philippines Darwin Cerrado, Director for Solutions and Practices SAS
2:20 - 2:50	Data Migration Strategies of Mission Critical Application in GSIS from Mainframe to SAP R/3 with SAS Philippines Edilberto Ocampo, Senior Vice President Government Services & Insurance System
2:50 - 3:10	Tea Break
3:10 - 3:40	Importance of Data Consolidation and Data Quality for Conglomerates to Achieve Single Customer View Philippines John Alabastro, President Pan Pacific Computer Center
4:00 - 4:30	Empowering the Business to Find New and Innovative Ways to Drive Top-Line Growth Peter Brown Managing Director, Enterprise Services - Group Technology DBS Bank
4:50 - 5:20 PM	Implementing Credit and Collection Analytics to Support Organizations' Strategic Objectives Philippines Asuncion Saplala Management Consultant

* Subject to revision, updates and final confirmation without prior notice. Seat availability will be subject to maximum room capacity.

ENTERPRISE RISK MANAGEMENT
Function Room 2

1:30 - 2:00 PM	Enterprise Risk Intelligence: Innovation Through Analytics Philippines Vicent Osabel, Senior Consultant Risk Intelligence Practice SAS
2:20 - 2:50	Anti Money Laundering Beyond Compliance: A Step Towards Enterprise-Wide Banking Intelligence Philippines Ricardo Balbido Jr., President Philippine Veterans Bank
2:50 - 3:10	Tea Break
3:10 - 3:40	The Path to BASEL II IRB: Building In-House Credit Scoring Models Philippines Marissa Franco, Vice President Bank of the Philippine Islands
4:00 - 4:30	BASEL II: More than Just Compliance but Performance Improvement Philippines Rose S. Javier, Managing Partner for Advisory Services PricewaterhouseCoopers
4:50 - 5:20 PM	Effective Management of Enterprise Operational Risk: A Case Study Korea Ji Young Moon, Operation Risk Manager Korea Exchange Bank

* Subject to revision, updates and final confirmation without prior notice. Seat availability will be subject to maximum room capacity.

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CUSTOMER MANAGEMENT
Function Room 3

1:30 - 2:00 PM	Optimizing the Customer Experience: Gain an Edge Over the Competition Singapore Luke Soon, Head Customer Management Practice SAS
2:20 - 2:50	Customers in Good Hands: Achieving a Comprehensive View and Insight on Metrobank's Customers Philippines Mark Perez, Vice President Program Management Division Metropolitan Bank and Trust Company
2:50 - 3:10	Tea Break
3:10 - 3:40	Turning Consumer Insights into Actions in Maxis Malaysia Evelyn Jimenez, Head Customer Value Management, Customer Service, Training and Credit Maxis Communications
4:00 - 4:30	Driving Better Marketing Results in Digital Marketing Philippines Leah Besa, General Manager Proximity Philippines
4:50 - 5:20 PM	The Future of Business Intelligence Philippines Joel Josol, HP Certified Professional Technology Solutions Group Hewlett Packard Philippines

* Subject to revision, updates and final confirmation without prior notice. Seat availability will be subject to maximum room capacity.

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PERFORMANCE MANAGEMENT
Meeting Rooms 4, 5, 6

1:30 - 2:00 PM	The Evolution of Performance Management: Why You Can't Afford to Wait Singapore Tze Wee Wee, Head Performance Management Practice SAS
2:20 - 2:50	Understanding Cost to Drive Innovations and Strategies with Activity-Based Costing Philippines Kat Javier, Cost Analysis Manager Emerson Network Power
2:50 - 3:10	Tea Break
3:10 - 3:40	Carrying on with the new Role of CFOs or the Finance Functions Towards Performance Management Philippines Nerissa R. Mendoza, Senior Director Advisory PricewaterhouseCoopers
4:00 - 4:30	Optimizing Profits and Optimizing Efficiency: Who Doesn't Want to Have Both? Philippines Vicente Reventar III, Professor Ateneo de Manila University
4:50 - 5:20 PM	BICC: An Integrated and Holistic Approach to Support Organizational Performance Management Asia Pacific Achim Granzen, Regional Implementation Lead SAS

* Subject to revision, updates and final confirmation without prior notice. Seat availability will be subject to maximum room capacity.

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TECHNOLOGY
Meeting Room 7, 8, 9

1:30 - 2:00 PM	Breaking Consumer Fears: Inspecting Your Back Office Philippines Rommel de Guzman, Technology Consultant EMC
2:20 - 2:50	SAS Data Quality for Better Performance Management Philippines Sheryll de Leon, Consultant SAS
2:50 - 3:10	Tea Break
3:10 - 3:40	SAS Forecasting for Improved Performance Philippines Christine Dizon, Consultant SAS
4:00 - 4:30	SAS Data Visualization for your Business Intelligence Initiatives Philippines Kris Abigail Perez, Consultant SAS
4:50 - 5:20	SAS Financial Intelligence: Financial Management and Activity-Based Management Philippines Thed Albano and Michelle Conferido, Consultants SAS

* Subject to revision, updates and final confirmation without prior notice. Seat availability will be subject to maximum room capacity.

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Sponsored by

Date:	28 February 2008 (Thursday)
Time:	Plenary: 10am to 12nn Track Sessions: 1pm to 5:30pm * Registration starts at 9am
Venue:	SMX Convention Center Seashell Lane, SM Bay Central, Central Business Park-IA

Three Ways to Register:

	(632)792-2200 and look for Leah Macaraig or Ana Denoga
	sasphilippines@sas.com
	(632) 792-2299